Words Matter in #SciComm

I had a great time talking with Ashley Piccone from Wyoming Public Radio about the importance of word choice in science communication. Meaning is shaped at multiple levels within the communication process, even in the definitions of single commonly-used words. Being more attentive to word choice helps us think more deeply about how we can prevent misunderstandings, build trust, and meaningfully connect with people.

Listen to the WPR story here and then check out the original article that I co-authored with Bethann Merkle in the Bulletin of the Ecological Society of America.