I had a great time talking with Ashley Piccone from Wyoming Public Radio about the importance of word choice in science communication. Meaning is shaped at multiple levels within the communication process, even in the definitions of single commonly-used words. Being more attentive to word choice helps us think more deeply about how we can prevent misunderstandings, build trust, and meaningfully connect with people.
“To be effective communicators we must have a deeper appreciation for how language and ideas are reshaped in context”
Read the full article on the importance of word choice in science communication in Issue 102 of Bulletin of the Ecological Society of America.